Market Principle Industrial and Corporate Change

Question: Discuss about the Market Principle for Industrial and Corporate Change. Answer: As the selected product is a high-end technological gadget, the geographic market can be identified as the urban markets. Moreover, as mentioned by Chernenko, S. and Sunderam (2012) the economic status of the countries can also be identified as the components of market segmentation. Here, in the selected case, the target market of a laptop can be distinguished as the developed and developing countries. Demographic segmentation: The demographic segmentation depends on a number of issues. These can be discussed as follows: Age: As mentioned by Brahmbhatt and Acharya (2016) for the technological products, the organizations need to concentrate their marketing strategy to obtain the loyalty of the youngsters. Here, as laptop I a popular product among all age group, the target age group will be 13 to 68. Gender: No gender differentiation is needed for this particular product. Income: As mentioned by Sharma and Lambert (2013) in the last few decades the disposable income of the global customers have been increased. Hence, both the high and middle-income group can be targeted in this regard. Figure 1: The market segmentation Source: Developed by the author Education and social status: As opined by Sharma and Lambert (2013) it is important for the marketers to identify the educational level and social status of the potential customers. It gives them a competitive advantage while developing the appropriate marketing strategy. Here, in the selected case, the educational and social position of the customers can be identified as high level. Psychographic segmentation: According to Sharma and Lambert (2013) one of the major components of market segmentation is Psychographic segmentation. Here, in the case of segmenting the market for laptops, the target customers are the ones who love to use the technological gadgets. As mentioned by Pandiya et al. (2016) the tech savvy, extrovert as well as the introvert peoples can be identified as the target customers for technological products. Benefit and Usage-rate Segmentation: Here, in the discussed context, the target customers will be the students, the professional executives and freelancers. Based on the benefit segmentation, it can be identified that the product offering i.e. laptops will target the professionals who use laptops for their official tasks, the freelancers (as computers are their major equipment) and the students for their educational requirements. The targeting strategies: As mentioned by Wilson and Gilligan (2012) the revelation of lack of strong differentiation among the potential customer segments that the company is going to serve, Undifferentiated marketing is needed to be followed by the organizations. Here, in the selected case, an undifferentiated targeting strategy will be used. A single marketing mix is needed to be made by the company to target the potential customers. The traditional promotional strategies can be used here. However, as discussed previously, a certain range of differentiation can be noticed within the customer groups. Hence, differentiated targeting can also be opted for achieveving a better level of marketing success. For targeting the customers, the company can used the following strategies: Discounts and product offerings: As mentioned by Brahmbhatt and Acharya (2016) while targeting the youngsters, providing occasional discounts and free gifts can be helpful in attracting them. On the other hand, for the specified customers, like the freelancers and professionals additional and customized utility packages can be served. The availability: As mentioned by Wilson and Gilligan (2012) depending on the psychograph of the target market the distribution strategy should be shaped. As the target market is the professionals and the students, online as well as physical availability is a great idea for targeting the customers. The price: As mentioned by Pandiya et al. (2016) this particular market is too competitive. Hence, it will be best to opt for a competitive pricing policy. The huge competition will not let the premium pricing to be successful. Thus, the above-discussed targeting strategies will be useful for attracting the target customers. Positioning bases: Identifying the market position of the competitors as well as the brand itself is important for the companies to identifying the consumer base and the potential profit count. As mentioned by Cross et al. (2015) identifying the position of the brand is a process that marketers use to communicate their brands' characteristics to the target customers, depending on the needs, competitiveness, and existing communication channels. Hence, it is important for the brands to identify the position of the brand as well as the competitors. Here, in the following diagram an idea has been provided about the positioning of the popular laptop brands of the modern market. Figure 2: Brand positioning of modern laptop manufacturing companies Source: (Pandiya et al. 2016) Hence, it can be noted that Apple or the MAC laptops can be identified a high performing and high priced product in market. In such a context, as mentioned by Brahmbhatt and Acharya (2016) to grab the good range of customers the price need to be lower. It will be helpful in collecting the customer base, which Apple is losing for its high price level. On the other hand, on the lower price stature, a number of competitors are prevailing. Hence, to obtain a good level if competitive advantage, the service quality need to be exceeded the level of the competitors. However, to meet this challenge, the price needs to be uplifted but not much. As mentioned by Bruggeman et al. (2012) it will be helpful in obtaining customer satisfaction and good brand image. Conclusion: Hence, from this discussion, it can be noted that Laptops cannot be identified as a general or basic requirement of an individual. As discussed previously, it holds a high place in the Maslows Hierarchy Model. It has a very important implication on the marketing strategy of the product. On the other hand, this particular product involves the target customers who are the professionals with a good professional background, technological competency and high social status. All these variables have influenced the marketing strategy of the product. As opined by Cuadros and Domnguez (2014) by identifying the appropriate customers for the product offerings the organizations can ensure better profit count, low marketing cost and better customer satisfaction. In addition, an appropriate brand positioning is also needed for lying down the appropriate targeting strategy. Hence, it can be identified that a number of issues are interconnected and hold an important implication in the success of a co mpany. References: Brahmbhatt, A.C. and Acharya, S., 2016. Mapping of Consumers Perception for Laptop. PARIPEX-Indian Journal of Research, 4(9). (https://worldwidejournals.in/ojs/index.php/pijr/article/view/6103) Bruggeman, J., Grunow, D., Leenders, M.A., Vermeulen, I. and Kuilman, J.G., 2012. Market positioning: the shifting effects of niche overlap. Industrial and Corporate Change, 21(6), pp.1451-1477. ( https://icc.oxfordjournals.org/content/21/6/1451.short) Chernenko, S. and Sunderam, A., 2012. The real consequences of market segmentation.Review of Financial Studies,25(7), pp.2041-2069. ( https://rfs.oxfordjournals.org/content/25/7/2041.short) Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 531-536). Springer International Publishing. (https://link.springer.com/chapter/10.1007/978-3-319-13254-9_107#page-1) Cuadros, A.J. and Domnguez, V.E., 2014. Customer segmentation model based on value generation for marketing strategies formulation. Estudios Gerenciales, 30(130), pp.25-30. (https://www.sciencedirect.com/science/article/pii/S012359231400045X) Pandiya, D.K., Kumar, B. and Chakraborty, D., 2016. Factors Influencing Laptop Buying Behavior a Study on Students Pursuing Ug/Pg in Computer Science Department of Assam University. Indian Journal of Applied Research, 5(12). (https://worldwidejournals.in/ojs/index.php/ijar/article/view/2961) Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service. International Journal of Physical Distribution Logistics Management. (https://www.emeraldinsight.com/doi/abs/10.1108/09600039410757649) Wilson, R.M. and Gilligan, C., 2012. Strategic marketing management. Routledge. (https://books.google.co.in/books?hl=enlr=id=LWYABAAAQBAJoi=fndpg=PP1dq=Strategic+marketing+managementots=SSP5xOJAoAsig=r_bFkyX1i5XYaHhHMGpLW38OgxM#v=onepage q=Strategic%20marketing%20managementf=false)

Writing Essays (702 words) - Communication Design, Writer, Diary

Writing Reasons Let's look at the question, "Why write?" There are many reasons in which people choose to write, too many to list here. However, in the following pages you will find a categorization of the main reasons authors choose to transfer their thoughts from their mind to paper. To begin, we will start with writing to record a memory. This is one of the most common motives for people to write. There are two types of recording memories, keeping a journal and writing a memoir. Both accomplish same purpose, preserving the memory for future reference and bringing some sort of order to the experience. The act of keeping a journal is for personal reflection. Many refer to a journal in the same manner they refer to a diary, but they are two separate forms of writing. A diary is a daily accord of the events that happened, whereas a journal will include reflections and observations of the events. Journals give somewhat of a snapshot into the time in which it was written. Memoir appropriately comes from the Latin word for memory. The focus is usually on the writer's experiences with a person, place, or event. In comparison to a journal, the main difference lies in the intended audience. A journal is for the writer only, while a memoir is written with the purpose of communicating the memory to others. In 'Finishing School' by Maya Angelou, she writes a memoir to tell of her upbringing as a black child being taught white female etiquette. Here, her intentions of the piece is to give an understanding of what it was like for her as an underprivileged slave child to interact with her white peers in the 1930's. Writers write to explore the self. To most, this is the easiest form of self-discovery. While this purpose is somewhat similar to writing to record memories, the emphasis is different. The writing is produced to give a medium to look into your past, present, and even future. You can mediate on your feelings or examine relationships. In the end, it will provide the writer a deeper knowledge and understanding of themselves. Writers write to explore an idea. Here, the work is written only for personal uses, to aid the writer in discovery of yet unobtained thoughts and ideas. It is much like thinking out loud, just without the oral effort. Usually, the writing is without structure. It resembles Freud's free association in many ways, you start at nothing and a chain of thoughts will lead you to a conclusion. Writers write to interpret information. It is used to tell the why's and the how's. Information is presented within the work to reveal what isn't readily apparent to the audience. Why is Africa a desert? How did it become a desert? These are the types questions in which the answers will be explained to the audience in a descriptive, analytical way giving facts, interpretations, and definitions. Writers write to amuse others. The purpose is to bring pleasure others, making them laugh or smile. Humor, the most often used form of amusement, is a great tension breaker poking fun at things we all make fun of but would greatly miss if abandoned. Satire is another form of amusement, and personally my favorite. It is used to point attention at the flaws of society through a sometimes comical, sometimes cruel reference. One of my personal favorite satirical works is 'A Modest Proposal' by Jonathan Swift. In this, he solves the burden of the growing number of Irish children by suggesting the more affluent population eat them. Writers write to persuade others. This persuasion can range from simple advertising to scholarly arguments. Whether you are applying for a job, trying to sell personal items, or maybe placing a personal ad, you are trying to convince others to do something you want. With all situations, and probably the reason you are writing to persuade rather than to explain, you will face opposition. Whether you are writing to respond or attack, the focus of the paper will remain the same, to make people do what you want. What I have outlined is just a large categorization of writers reasoning to put thoughts to paper. A guideline as to why someone writes hasn't been created, and definitely will never be. A writer writes for numerous reasons ranging from making a convincing argument to making a shopping list. All do one thing. The work created serves the purpose the author intended to. So write, I say.

Handling Stress Essays - Stress, Social Support, Relaxation

Handling Stress Essays - Stress, Social Support, Relaxation Handling Stress # This essay is about handling the stress of University studies. We will be looking into many ideas and different people?s views on how to handle stress. I will also be giving my own opinions on how I think stress can be controlled or relieved. The first thing we must do is ask ourselves one very important question, ?what is stress WHAT IS STRESS? According to an Australian born physician, Hans Selye (1979), stress is the nonspecific response of the body to any demand made upon it. The body responds in many ways. One is to the loss of blood and the other is to the lack of sleep. Both of these are nonspecific responses, however all demands made on the body evoke generalised, nonspecific responses. For example, they all unable you to concentrate as would normally be expected, they activate one?s sympathetic nervous system, and they also increase the amount of the hormone epinephrine that is being released into your body. When people say they?ve been under going alot of stress they are usually referring to a couple of unpleasant experiences. Now that we have an idea on what stress is the next question we should ask ourselves is ?what is or can cause stress?. CAUSES OF STRESS There are many different things that cause stress. One may be if you have a big term paper due and you want to do your best to impress your seminar leader. Another may be peer or family related. All in all it is things, events, situations, and people that cause stress. It is how we perceive them that will determine whether or not stress will be a result from the encounter. Not only negative situations are the cause of stress. Joy and happiness can also cause stress even though they are positive. In a sense, it is we then who choose our own stressors. Selye noted that with the absence of stress there is death. Current researchers are also discovering that too little stress may be a major cause of depression or boredom. It is therefore up to us to choose the best Handling Stress # stressors and the optimal level of stress. Since we have now begun to understand the definition of stress as well as the causes we now ask ourselves ?what can I do to control my stress CONTROLLING STRESS There have been many studies done on the managements of stress. One group of researchers found out that many university students tended to gain weight their first year away from home. These ?students stated they overate in response to the many life-style changes and varying stresses of the university environment (Journal of College Student Personnel)?. This group of students were placed in stress management sessions. These sessions included overall stress assessment, assertiveness training, time management, exploration of stressful thoughts or belief systems, and life-style and stress reducers. The main focus of these sessions were: a) how to manage stress by using things other than food and b) how to apply stress management principles to the amount of food you take in. The majority of these students found better ways to manage or control their stress by using more healthful outlets, such as walking or taking up a sport. During the last twenty years disease prevention and health promotion have been found to be related to the development of healthy life-style behaviour and the management of stress. The course entitled ? Psychology and the Management of Stress: Theory and Application? (Personnel and Guidance Journal), has been set up to: a) acquaint students with theory and research related to stress management techniques b) to provide guidance and information about diet, physical exercise, and other matters of a healthy life-style and c) to provide an opportunity for students to learn and practice how to apply stress management to their present lives. Each Handling Stress # course is developed around four dimensions. Two of these are, ?the influences of diet, physical exercise, and alcohol, drug, and cigarette use on stress and physical health?, and ?principles related to effective time management?. These courses have been proven to be highly effective. The stages in which the students are taught are as follows: a) the students are asked to

ESL Nonreversible Word Pairs or Examples

ESL Nonreversible Word Pairs or Examples Certain words go together like bread and water. Bread and water is an example of a word pair that is always used in that order. In other words, we dont say water and bread. This type of word pair is called nonreversible. In many ways, they are like collocations - words that usually go together. Students can use this list with examples to learn the most common nonreversible word pairs. Teachers can use this resource in class to help students learn these set phrases. Once you are comfortable with these phrases, continue learning set phrases and collocations. Teachers can explore using set phrases in teaching techniques with the lexical approach. Adam and Eve Walking through this beautiful park makes it seem like we are Adam and Eve.Adam and Eve enjoyed a guilt free life before the big mistake that started it all. Bacon and Eggs I love having bacon and eggs for breakfast.Would you like bacon and eggs this morning? Back and Forth We went back and forth on whether to buy the house or not.The messages went back and forth until a decision was made. Bread and Water Its very hard, but not impossible, to live on bread and water.Many movies show prisoners who only receive bread and water. Bride and Groom The bride and groom are very happy today!Look at the lovely bride and handsome groom. Business and Pleasure Many people say that its not a good idea to mix business and pleasure.Have you ever gone a holiday that mixed business and pleasure? Cause and Effect Cause and effect are not always clear.There are certain linking words which show cause and effect. Cream and Sugar I take cream and sugar in my coffee.Would you like cream and sugar in your tea? Crime and Punishment We have been discussing crime and punishment in English class this month.Crime and Punishment is a famous novel by Dostoyevsky. Cup and Saucer Could you pass me the cup and saucer?Lets have some tea. Could you set the table with cups and saucers? Dead or Alive The criminal is wanted dead or alive.The days of the wild west were famous for notices looking for criminals dead or alive. Dish and Chips I had some fish and chips for dinner yesterday.One of the most famous dishes in England is fish and chips. Fun and Games Life is not all fun and games.Did you think school would be all fun and games? Hammer and Nail Use a hammer and nail to put those two boards together.Grab a hammer and nails and help me with this project. Husband and Wife The husband and wife appeared to be on vacation.Did you see the husband and wife staying in room 203? In and Out I have to go to work. Ill be in and out in a flash.Lets go in and out of the store. Knife and Fork Could you put the knives and forks on the table?I need another knife and fork. Ladies and Gentlemen Ladies and gentlemen, its my pleasure to welcome you tonight.Ladies and gentlemen, Id like to introduce you to Bill Hampton. Law and Order Most people desire law and order in their community.Law and order is one of the prime responsibilities of government. Life or Death Many people seem to go about work as if it were a matter of life or death.I feel like this is a life or death situation. Lock and Key Some parents try to keep their teenagers under lock and key.Our jewelry is kept under lock and key. Lost and Found Look for your coat in the lost and found.Where is the lost and found department? Name and Address Please provide your name and address on this form.Could I have your name and address, please? Pen and Pencil Bring pen and pencil to class on Monday.I always make sure I have pen and pencil by the telephone. Pots and Pans I spent three hours washing the pots and pans.We keep our pots and pans in that cupboard. Profit and Loss The profit and loss report will be out on Friday.Could you go over the profit and loss figures for last quarter? Rain or Shine Ill make sure to come rain or shine.Were having a picnic on Saturday - rain or shine. Read and Write Reading and writing are the two most important skills for this course.How old were you when you learned to read and write? Right and / orWrong Can you tell the difference between right and wrong?He doesnt care if it is right or wrong. Rise and Fall The rise and fall of Rome is fascinating.Some people feel that the rise and fall of this country is already behind us. Salt and Pepper Could you pass the salt and pepper?I like salt and pepper on my eggs. Shirt and Tie Be sure to wear a shirt and tie to the interview.Do I need to wear a shirt and tie? Shoes and Socks You cant get into this restaurant without shoes and socks.Put on your shoes and socks and lets go. Soap and Water Wash your hands with soap and water.Youll find soap and water in the bathroom. Sooner or Later Sooner or later well all know the truth.Ill do it sooner or later. Suit and Tie I wore a suit and tie to the party.Thats a nice suit and tie! Supply and Demand The market system runs on supply and demand.The laws of supply and demand decide a products success or failure. Sweet and Sour I love sweet and sour chicken.Would you like sweet and sour Chinese food tonight? Trial and Error Children learn through trial and error.Most business success occurs through trial and error. Up and / orDown Id like you to vote this procedure up or down?Should we go up or down the stairs? War and Peace Life can be difficult in times of war and peace.War and Peace was written by Tolstoy. Wine and Cheese Lets have some wine and cheese this afternoon.They had wine and cheese at the party.

American and Chinese Manufacturers in the Future Case Study - 2

American and Chinese Manufacturers in the Future - Case Study Example They are helping products move into quality and reduce prices. The American manufacturers can look for ways to reduce their costs so that they make products that are not expensive to the buyer. The manufacturers can cheap raw materials and make quality products. They can react fast to new technologies and make better products.   The American manufacturer can have high levels of secrecy in the production of its products. There should be no exposure of the technology they are working on. They should also release products into the market without staying for long in other countries like China. The Chinese cloners will not have time to make their clones and sell them as the first sellers. The American manufacturers can also work with the Chinese law enforcement groups to catch the cloners.   I do not think that we will all be forced to learn â€Å"Chinese manufacturing† 10 years from now. There will be changes in the manufacturing processes and new rules and manufacturing policies. This means that the world will not only see Chinese manufacturing as the only way to manufacture. The American manufacturing will also try to deal with challenges that cloners bring.   I think the federal government should talk with other governments from countries where counterfeits and cloning are high.

How color influence customer's decisions and behaviors Essay

How color influence customer's decisions and behaviors - Essay Example It will also consider the other alternatives in design for providing a more conducive environment for customers in pubs and cafes. Conflict in bars and pubs is a common occurrence in UK as well as in other parts of the world. Obviously, the main reason is that alcohol removes inhibition and enhances people’s tendency to react freely to situations. No matter how thoughtful and well planned the design is, one cannot hope to completely eradicate aggression in the setting of a bar or pub. On the other hand, one cannot simply ignore the â€Å"influence† of the design of a pub or bar on the â€Å"mood and behaviour of people who spend time in it† (Conflict & Violence in Pubs: Design Issues, 1992 p.3). This is because various elements in the environment in which humans function are known to exercise a high level of influence on their behaviour and determine how they respond to given situations. The design, light, colour or flow patterns of bars and pubs, when coupled with other factors such as drunkenness and noise pollution, can increase the stress levels of patrons and create flash points for in stigating aggression. Research evidence suggests that the design, interior and â€Å"overly energetic dà ©cor – complexity and colour schemes† are causing â€Å"between 15 and 20% of all aggression† in bars and pubs (Conflict & Violence in Pubs: Design Issues, 1992 p.3). Therefore, these factors need to be taken into consideration when the designs of bars and pubs are planned and decided. Thus, apart from an appropriate shape and direction of the building and suitable design, it is significant to choose a sober colour scheme to facilitate a more congenial setting in pubs to reduce the stress levels of drunken customers and to encourage them to conduct peacefully. In the present day, â€Å"client initiated violence† is on the increase, which is identified as a major issue in â€Å"retail trade† including bars and pubs (Prevention and Management

Winter Driving Essay Example for Free

Winter Driving Essay When you have to compare and contrast driving in the winter and driving in the summer there are many things that come to my mind. In the summer time there is no visual distractions. It is most comfortable to drive in the summer with your windows down. For the most part summer driving is safe then winter driving. I personally despise driving in the winter. In the summer time I have visibility. During the winter months it gets darker earlier. During the summer months we have more sunlight through out the day. I love when the sun is out longer. Although driving in the winter is much more scenic with snow on branches, deer on the side of the roads and snowmen that kids made. The scenic view for summer driving is filled with blooming flowers, birds flying, colorful trees and the Long Island sound filled with boats, as I drive down by the shore. I like to take the most scenic routes as I drive in the summer. The visibility in the winter is very poor, if you have to drive in a blizzard. In the summer I barely have a problem with visibility.I like to see clear when I drive. In the summer time it is most comfortable. In the winter time I get too cold when I have my window open. I love to drive around with my windows wide open listening to music. I like to smoke in my car with the window open. Winter driving causes me major anxiety. I am worry free in the summer. I am very nervous in the winter.The worst part about driving in the winter is that I wear many layers of clothes. In the summer I drive around in a tank top and shorts. I like to feel free when I drive. I feel summer driving is when its safest to drive. In the winter you have to worry about slipping and not gripping to the pavement. My tires have full grip on the asphalt in the summer time. I like having traction when I drive. You have to be more alert driving in the winter time with the cars behind you, around you and in front of you,It takes more time to stop. You also have to be alert in the summer, but when you hit your brakes you will come to a complete stop on the dry road. I do not like when my brakes lock up when I tap them in the snow. Most importantly, is the amount of kids that are out that you have to watch out for.An example is kids sleighing down hills into roadways that are not paying attention to the cars. The most that the kids do in the summer, is play ball on the street and they usually have one of the kids watching for cars. I wish I was a kid again. In conclusion summer driving is more forgiving than winter driving. Weather conditions in the winter can render roadways very dangerous, requiring increased driver skill. I enjoy driving but preferably in the summer. In the winter I would not be a good candidate as a designated driver. I would hope that someone else with greater winter driving skills then I, would be selected to do the driving.